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About Designer Outlet Serravalle
The Serravalle Designer Outlet is the benchmark for luxury shopping at discount prices. Strategically located between Milan and Genoa, it houses over 230 shops and welcomes millions of visitors every year.
Ranked first in the 2025 edition of the Outlet Centre Performance Report Europe, with its 51,500 m² it is the largest McArthurGlen Group outlet in Europe. The efficient management of space and facilities is crucial to ensure a premium and sustainable experience.
Scope of Work
- Creation of the digital twin of the entire outlet
- Digitisation of building and plant models
- Support for re-layout activities and changes over time
- Integration of data for facility management purposes
Scope of Work
- Creation of the digital twin of the entire outlet
- Digitisation of building and plant models
- Support for re-layout activities and changes over time
- Integration of data for facility management purposes
Advantages
- Dynamic and always up-to-date management of retail spaces
- Real-time visualisation and modification of GLA and floor plans
- Optimisation of outlet management through a shared digital environment
- Optimisation of cooperation through information stored in a single shared environment
CUSTOMER
McArthurGlen Group
LOCATION
Serravalle Scrivia, Italia
SIZE OF THE BUILDING
51.500 m²
INDUSTRY
Retail Real Estate
BUILDING TYPE
Centro commerciale outlet
SOLUTIONS
Digital Twin, UTwin
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